UX/UI
Design System
Golf.com—
A new platform to expand Golf.com into a lifestyle hub for its 10M+ subscribers.
Client
Golf Magazine
Role
Designer
Agency
Wondersauce
Tools
Sketch, Principle

The world's leading golf publication, Golf Magazine, engaged Wondersauce to revamp its website in order to deliver a more modern, user-centric experience. Personalized content recommendations, seamless e-commerce integration, and interactive community features now engage golfers of all levels, making it the go-to destination for its 10M+ subscribers.

All Things Golf
We incorporated Golf's stunning photography and redesigned the site to showcase it effectively, visually engaging users. Aside from redesigned the editorial experience, we created dedicated sections for discovering golf courses, improving golf skills, and finding the latest player stats. This personalized approach provides a more intuitive and engaging journey for users.
Your One-Stop Golf Shop
Golf.com's revamp prioritized user convenience with a seamless e-commerce experience. Leveraging the power of Shopify, golfers can browse and purchase essential equipment, stylish apparel, handy accessories, and even valuable digital products. This smooth shopping experience extends to mobile devices, catering to the growing mobile shopper base. As a result, the redesigned Golf.com not only enhances user engagement but also generates new revenue streams through online sales.
Design Team
This project was designed with the following team members:
Creative Director:
Leon Farrant
Producers:
Ryan Sparrow
Design:
Edgar Angel Gomez, Dongkyu Lee
UX/Strategy:
Kelly Davis, Cindy Zhang
Development:
Next—
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A groundbreaking tool for exploring validated government data.
UX/UI
Design System
Visual Identity