Inspired by Swiss Design, FAQx's visual language utilizes a bold typography palette and a blue-based color scheme to convey a sense of authority and credibility. Softer forms, round edges, and illustrations balance this authoritative look, enhancing the product's human nature. Color was used thoughtfully as a wayfinding element in order to guide users towards the information they seek, with the blue shade deepening as they progress, creating a funnel-like experience.